22 Liquor Lines Supported by Your Favorite Rappers

In April of 2018, Fif’ put out a post on Instagram explaining his reason for being in France. It was clear that the hip-hop mogul had more to deliver as he started his own Cognac brand called Branson. Developed in the central regions of France, 50 delivers another quality brand of alcohol from the finest vineyards in the region. Back before alcoholic energy-drinks were heavily regulated, Lil’ John concocted Crunk Juice. Imagine a more intense Four Loko, and not the new-school watered down Lokos either. Soon after that wave died down, Lil’ John started his own winery featuring several selections including Merlot, Chardonnay, and dessert wines.

Crystal Head Vodka — Dan Aykroyd

• Imagine a more intense Four Loko, and not the new-school watered down Lokos either.
• Others, such as Ludacris and Xzibit, are involved with the formation and launch of the brand from the start.
• He launched the brand in March under a partnership with the beverage giant, taking the formal title of founder of the Cacti brand for himself.
• In just a few years, the hard seltzer brand White Claw became a bonafide cultural phenomenon.
• The bottle has a signature red look to it, as it represents Young M.A.’s “Red Lyfe”.

The 19 Crimes company is well-known for their wines, with Martha Stewart being another partner. Those who have tasted it say that it has a blend of black cherry, vanilla, and candied raspberry. It was the number one best-selling wine innovation of 2020, and since then, Snoop has created another line of wine called Rose. If you follow LeBron on social media, you know he loves his wine.

E-40: Earl Stevens Selections, E-40 Malt Liquor, Sluricane

You’ve probably seen DJ Khaled on his Snapchat story holding a skinny, clear bottle of liquor in many different flavors. They make an original, of course, as well as flavors such as Apple, Peach, Red Berry, and Vanilla. The part-owner of this liquor brand happens to be the one and only Sean Combs, aka Diddy. Nicki is a co-owner of Myx Fusions Moscato, a fruity wine packaged in small blue bottles. Myx’s Chief Marketing rappers alcohol Officer, Mona Scott-Young, is also the executive producer for the popular Love & Hip-Hop series.

Deeper Dive: How Cannabis Brands Can Build Stronger Loyalty Despite Industry Challenges

That led Jay-Z to call for a boycott of the company, and he went on to get involved in the liquor business himself, investing in Armand de Brignac (better known as Ace of Spades), which he sold 50 percent of to LVMH. He opened up a door for artists like ASAP Rocky, who recently unveiled his own whiskey brand, Mercer + Prince, earlier this year. When Jay-Z switched Cristal for golden bottles of Armand de Brignac (better known as Ace of Spaces) in his “Show Me What You Got” music video, the champagne company experienced an unprecedented rise in sales. Chateau de Cognac, on the other hand, was looking to expand their business, and Jay appeared at their front door with ideas for a new Cognac blend and a marketing plan.

Cent: Effen Vodka

He featured the spirit is his song Give Me Everything and also refers to the brand in the lyrics for Rain Over Me. US-Cuban rapper Pitbull, who produced hits such as International Love, is the official ambassador for low calorie drink Voli Vodka, in which he also owns a stake. As well as the original variant, Ciroc comes in peach, coconut red berry, amaretto and recently launched pineapple flavour. The exclusivity and bling of many spirits categories make the industry appealing to those in the similarly hedonistic world of hip hop. Although the liqueur was ultimately a bust, Pharrell partnered with Diageo to create a fruity drink marketed towards women. Williams claims the failure of Qream was in part due to Diageo pushing the liqueur as a ‘club drink,’ although he specifically intended to target a more classy clientele.

This isn’t Snoop’s first time working alongside a liquor company. The west coast legend partnered with 2Pac in a St. Ides endorsement, and he has also been involved with Landy Cognac. Find your favorite rap songs about alcohol in the list below and submit your votes. Your input will help us create the ultimate rap drinking playlist. Cristal is not the only brand that has alienated Black customers by seeming to try to distance its image from hip-hop culture.

Alcohol Brands You Didn’t Realize Were Owned By A Celebrity

Almost two decades later, the Godson began doing business with the cognac heavyweights. Nas has been working as a brand ambassador for Hennessy since 2012 and the Queens Bridge King also shares creative control of advertisements. The name is derived from two French words meaning the top of the rock, or the summit, which is a reference to the region in France where Ciroc’s grapes originate. When Diddy’s joint-partner in his Ciroc venture, Diageo, acquired DeLeon tequila, they decided to give Puff the reigns once again. Around the world people are drinking more of the stuff – with more than a 10% growth in a year. Charismatic is one but far from the only word that could describe E-40.

What Drinks To Order In Spain

To coincide with its debut, the team released a full merch capsule featuring branded T-shirts, crewnecks, wall clocks, koozies, and even rugs. A commercial, which featured a surprising cameo from comedian Eric Andre, ran during the 2021 Grammys. By the early 2000s, mainstream hip-hop was seeing an image evolution from grit to glamour.

“This is Earl Steven Selections,” he says, holding up a bottle from his line of wines before pouring himself a sip. This is one of a whole bunch of stuff back there.” Before the interview fully begins, he christens the conversation with something stronger. “I’m going to pull up some E Cuarenta Tequila Anejo made by Earl Stevens, you understand me?

Three years later, the self-proclaimed Champagne Papi followed with a brand of bubbly (naturally). Nas begins a years-long promotional relationship with D’ussé competitor Hennessy, a brand he’d been rapping about since his own breakout nearly two decades prior. Meanwhile, Nicki Minaj becomes part-owner of and spokesperson for Myx Fusions Moscato and E-40 launches Earl Stevens Selections, Drug rehabilitation his own line of sweet wines, to much success in Northern California. The latter two lines come on the heels of a spike in Moscato sales. The former couple has co-owned the rosé company with the Perrin family since 2012 and along the way have produced many award-winning wines. Later this year, for example, they’ll be releasing a $390 rosé Champagne called Fleur de Miraval, which Brad discussed in People Magazine.